Huawei Matebook X Pro Product Film for Launch event 2018 produced by Master.
OPENING SEQUENCE : ILLUMINATE THE WORLD.
Sunrise is the metaphor of the new beginning and the advent of a glorious new era.
The draw of sunrise is undeniable, and it’s hard to deny the excitement of witnessing the amazing spectacle of light and rich colours fill the sky. It is one of the beautiful natural phenomena that is more prominent and majestic, yet accessible to the majority of people.
This is why Sunrise is chosen as the concept of the opening sequence to represent the birth of the new Matebook.
Sunrise is the metaphor of the new beginning and the advent of a glorious new era.
The draw of sunrise is undeniable, and it’s hard to deny the excitement of witnessing the amazing spectacle of light and rich colours fill the sky. It is one of the beautiful natural phenomena that is more prominent and majestic, yet accessible to the majority of people.
This is why Sunrise is chosen as the concept of the opening sequence to represent the birth of the new Matebook.
The opening scene starts with the shot of Matebook lying in the dark, the silver thin lining of Matebook shows its super slim body.
The screen then slowly opens, leaking out the brightness from the screen.
As camera then changed to close view as the screen open wider, the brightness from the screen gradually introducing the aesthetic beauty of minimalistic design of Matebook. When the screen is fully opened, the screen reveals that the brightness from the screen is from the sunrise horizon.
As the sun slowly rising up, the screen becomes brighter, turing into th peaceful panoramic landscape of daytime.
The screen then slowly opens, leaking out the brightness from the screen.
As camera then changed to close view as the screen open wider, the brightness from the screen gradually introducing the aesthetic beauty of minimalistic design of Matebook. When the screen is fully opened, the screen reveals that the brightness from the screen is from the sunrise horizon.
As the sun slowly rising up, the screen becomes brighter, turing into th peaceful panoramic landscape of daytime.
FULL SIZE CHICLET KEYBOARD : TRANSPARENCY IN ACTION.
The screen shows the full-size chiclet keyboard. As the keyboard is being pressed by the invisible finger motion, the button turns transparent and glows with the bright light. The area around the button also turns a little bit transparent, showing the mechanic inside the Matebook.
The screen shows the full-size chiclet keyboard. As the keyboard is being pressed by the invisible finger motion, the button turns transparent and glows with the bright light. The area around the button also turns a little bit transparent, showing the mechanic inside the Matebook.
FINGERPRINT : HOLOGRAM
Visualization of analyzing fingerprint in digital hologram. Fingerprint is projected onto a sensor, and digitizing numeric num- bers are graphically displayed on the shape of fingerprint. An another layer of analyzing is projected above for the confirma- tion of the user identification.
Visualization of analyzing fingerprint in digital hologram. Fingerprint is projected onto a sensor, and digitizing numeric num- bers are graphically displayed on the shape of fingerprint. An another layer of analyzing is projected above for the confirma- tion of the user identification.
DOLBY SOUND SYSTEM : VIBRATING RIPPLES
The visualisation of white desert sand is introduced. As the wind blows, it induce the ripples on the sand’s surface metaphorically representing the sound wave. And with the insertion of rhythmic beat, the sand particle would be seen vibrating, emphasising more on the sound and vibes created by the wind and sand.
The visualisation of white desert sand is introduced. As the wind blows, it induce the ripples on the sand’s surface metaphorically representing the sound wave. And with the insertion of rhythmic beat, the sand particle would be seen vibrating, emphasising more on the sound and vibes created by the wind and sand.
HIGH-PERFORMANCE CONCEPT : TURBULENT CLOUD
The Matebook turns into transparent screen glass. The glass screen then transforms into multiple windows spreading across the screen.
The Matebook turns into transparent screen glass. The glass screen then transforms into multiple windows spreading across the screen.
TOUCH SCREEN
The scene is shot from the reversed angle, facing the female user.
As the user gently touches the screen, the touched area on the screen then resonates into wave ripples representing the touch screen features.
The scene is shot from the reversed angle, facing the female user.
As the user gently touches the screen, the touched area on the screen then resonates into wave ripples representing the touch screen features.
