P8 PROMO FILM

Metaphor design for Boldness of P8.


HUAWEI P8 CONCEPT STYLE-FRAMES

Creative Director : Dongho Lee
Designer : Sungho Bae, Sungmin Kim, Dongbin Kim, Hyosin Lee.

Choreography is the art of designing sequence of movements of physical form and motion.

Human body can be defined as one of the perfect structure to express a contemporary calligraphy practice,
the art of giving form to signs in a stylized and skillful manner.

To be focused on it, physical performance contained calligraphic form and
spirit has not a tremendous visual but synesthetic forces for P8.

Physical calligraphy creates solid forces.

The moment has a beauty of brevity, but the motion is powerful.

The every gesture has a meaningful,but overall, it is so touching.